 |
 |
 |
|
|
| | | | Introduction to Online Marketing | |
There are over 37 million Websites online today, and 50,000 more go live each week.
Do you have a proven strategy to break through the noise and clutter of the online business world?
Having a proper architecture is vital to the development of a site that meets user requirements; but a perfect web site won't be any good alone.
The site needs to be placed in front of potential visitors or they will not know your existence.
The integration of web design and optimization with focused marketing and search engine strategies and tactics is vital to the success of a site.
|
| | | | Web Site Promotion Tactics and Search Engine Optimization | |
Optimization for Search Engines is the key to promote a web site without spending costly expenses.
In other words, obtaining a high rank in search engines is vital to the success of the web site.
Here are some guidelines that can help market your site:
- Obtain A Domain Name And Site Host (ISSP)
- Promotion through Links and Search Engines
- Promotion through Public Relations: press release
- Promotion through Banners and Print Media
- Direct promotion to visitors
- Promotion through Strategic Relationships And Reciprocal Links: partners, associates, affiliates, resellers
- Promotion through Email Discussion Groups And News Groups
- Promotion through A Bulk Email Program
- Promotion through Human Interaction
|
Web Site Promotion requires some homework.
Before making this commitment, make a written note with the below information:
- Your Web address (URL) in the form of "http://www.yoursite.com/"
- Your main email address in the form of "yourname@yoursite.com"
- The title of your Home Page in the form of "yoursite - products for {need}"
- A 40 character product description
- A ten to twelve word site description (your site < TITLE > probably)
- A twenty-five word site description
- A forty word site description (keep in your paste buffer). Consider using this text at the top of the displayed area on your home page.
- A list of sixteen to twenty words best describing criteria that a prospective visitor would use in a search engine to find your site
- A complete list of keywords (up to 1000 characters) sequenced with the most important first (possibly from your HTML Keywords line)
- A one paragraph description of your product(s)
- Finally, address, phone number, fax number, and webmaster name.
|
|
Submit customized registration information to other than the major search engines via SubmitWOLF or by hand:
After placing your site, use PositionAgent to see how well you have done. This handy tool will use your search criteria to determine your position in search responses. Since some search engines take weeks to add your link, don't be surprised if you don't get listed for the top twelve engines. We would use this on a regular basis to make sure things haven't changed while you weren't looking.
An additional source of links comes from Award programs and Reviews.
Such programs require the same information as the above links, they take time, many are useless and a few are great, and they are harder to find than just about anything on the Web.
Fantastic source for award links is VirtualPROMOTE, a site with great information on award links.
It may take a while to win yourself a few awards, but they are certainly available to those willing to invest the time.
Note that a link like:
http://click.hotbot.com/director.asp?id=1&target=http%3A%2F%2Fwww%2Ebruceclay%2Ecom%2Fweb_rank%2Ehtm&query=search+engine+optimization&rsource=LCOSWF
while it may actually cause the visitor to go to your page, does not count in the search engines as direct links, and thus you will not receive credit for having this link.
Simply put: such links do not contribute to the popularity of your site.
This type of link is commonly found in search engine results pages and in third-party affiliate programs.
A handy tool for checking your Reciprocal link counts is linkpopularity.com.
It gives you a very quick count of your links in AltaVista, Google, and HotBot.
Clicking on the counts gives you the specific links.
It is worth mentioning Webrings. Sites are "joined" into a link that allows your site to visit similar sites.
It will also increase traffic via Webring visitors to your site.
Join carefully, since this is as much of a path away from your site as a path to your site.
But it is well worth it if you can join the right ring.
|
| | | | Search Engine Optimization | |
Search engine optimization means ranking higher in search engines, which ultimately increases visitors to the targeted site.
This page suggests ways to optimize and improve search engine results with ranking and promotion advices.
This will improve your search engine keywords relative to existing leaders.
Some notes:
- Use META keywords and HTML headers.
- Use higher location of main keywords (near top of page).
- Use higher frequency of main keywords (how often a keyword appears).
- Make more index-able pages in addition to the homepage.
- Avoid spamming, such as using an identical keyword hundreds of times, or submit the same site or similar links multiple times at short-time time intervals.
- Increase "off the page" ranking criterias: how many links to the site, avoid 'artifical links', and enhance clickthrough measurement.
- Properly submit the site to a large number of search engine indexes and directories.
- Seek first-page search engine results.
- Build a content-rich site.
- Use Server Side Includes to Hide Meta tags and keywords from competitors
The following advices describes how to design your keywords with search engine ranking and optimization in mind.
- Locate websites with high rankings
Come up with a list of keywords that are relevant to the business, and that surfers are mostly likely to use.
Perform searches in major search engines with logical combination of these selected keywords.
Record the top sites from each search. Add any url that is believed to be a well-ranked or major competitor.
- Locate linking websites
Find sites that for link partners; include those sites that has links to your competitors.
Find quality sites for linking. An url link from an popular site is worth a lot more than a 'hidden' site. Often, quality links are considered more valuable than quantify of links.
- Compose a list of keywords
Create a list of unique keywords from the above recorded websites.
Make sure your list of keywords include all relevant keywords to your business, while avoiding trademarked or registered names.
Combine unique keywords with different patterns and add to the list.
Add popular-typos to the keywords in used.
After the list is done, sort them by order of importance.
Analyse keywords using tools available in the internet: Overture, Wordtracker
The results will indicate what terms generate the most searches and therefore the most important terms.
- Place keywords into the HTML's meta tags
The keywords-META-tag works for Altavista while Google and many others emphasize on content and titles.
Add company name and short description of the business into the HTML's page header.
It is important that the page's TITLE be as descriptive as possible of the business, which generally fewer than 14 words.
This will usually results in a higher clickthrough rate and double the traffic
Also, begin the list with an initial capital letter. There is evidence that this will help, because some search engines gives extra weight to initial cap letters.
For instance, a search for 'web' produces many more results than 'Web', and all with 'Web' are in both lists. Therefore, use initial caps and lower case in your keyword strings for the impact if your main keyword strings are short.
Notice that spaces after a comma in the keywords string count in search engines, and may results in going beyond the 1000 characters limit allowed by some search engines
Keywords in the META tags must also appear in the content of the page to avoid spamming penalties.
Avoid using keywords not related to the content of the site.
Search engines will ignore or decrease the weight of pages with excessive use of META keywords. There excessive overuse of keywords should be avoided.
Repeating the use of a keyword in the list, may also be penalized (for example: web design, web hosting, web solution; construct, contructive, construction)
Avoid using fast meta reflesh. Avoid usage of coloured-text on same-colour background.
Avoid duplication of pages with different urls, and use of different pages that links to the same url.
The last keyword should be your site identification taken from your URL(ie. www.anetdata.com), for ranking and promotion reasons.
Make sure this url appears as content to avoid spamming. Compare Alt tags to Meta tages, to ensure they are not identical in sequence to avoid spamming penalties.
Some engines will allow adding a URL every 25 hours and changes go live quickly
Some others takes weeks to respond after adding a URL.
Submitting to multiple search engines should be greatly considered.
Add proper selected keywords into META TITLE, META Description, META Keywords, ALT Tags, Comments, Heading, HTML BODY.
Some search engines process text within comment blocks, but some will ignore. Make sure text within comment tags are unique and in sentence structures.
Some will consider alt in images while other will ignore.
- Submit to search engines
Submit the URL regularly to keep up in the ranking.
Add a max of 5 URLs per day, and not submitting more than two or three times per week.
Since most search engines will index only 25 entries per directory, and some will only index "index.html" files, using sub-directories with their own index files may allow you to submit more files to each engine.
Also note that the engines will regularly discard submissions without processing them.
By resubmitting, the chances of being accepted becomes higher. Some search engines give preference to "fresh" submissions as determined by the date of last update and the last submission date.
So you should update your site often and resubmit at least twice per month.
It may take a few weeks for accepted registrations to actually become effective with the major search engine.
In some cases, it may take several submissions before you get registered.
Considering that the Web is growing at an exceptional rate, it is a wonder at all that any search engine can keep up.
Keep trying to get registered.
Monitor your search engine placement. If not satisfied with the rank, then refine the keyword list and resubmit.
To check your internet ranking, Click here
|
|
|
|
|
|
